CA Global recruits 01 Head of Business Development & Partnerships

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CA Global recruits 01 Head of Business Development & Partnerships

Our client a major sporting league expanding to the African continent is currently in search of a Head of Business Development & Partnerships to be based in Senegal, Dakar reporting to the President. This position will play a key role in the continued growth and expansion of the business by leading the sponsorship revenue aspect of the company. The successful candidate will be implementing the new business development strategy with a focus on new partnership development – prospecting, pitching, negotiating and securing new marketing partners. The role will require frequent travel throughout the Africa region, and will work closely with the leads of the company Media, Events and Marketing functions. He/she will also be tasked with creating new revenue streams as the fan base continues to grow.


  • Drive the continued growth and expansion of the business and revenues
  • Develop and implement a new business development strategy for the business, in consultation with the President
  • Build relationships with senior-level decision makers at prospective sponsors, relevant marketing agencies, event management companies, and promoters to generate new partners and other new business opportunities
  • Create, present, sell, and execute integrated programs and initiatives
  • Manage the entire sales process from proposal to deal memo submission and contract execution by liaising with other departments (Legal, Finance, etc.)
  • Adapt current marketing programs and create new initiatives tailored to the company
  • Identify fan engagement opportunities to facilitate greater fan acquisition and one-to-one relationships with current fan base
  • Maintain a working knowledge of the sales and marketing activities of prospective partners as well as the general advertising, marketing, and technology landscape to understand potential client solutions
  • Maintain a database of highly valuable targets and opportunities
  • Monitor the activity of other sports and entertainment properties in the region

Requirements: Qualification and Skill

  • Minimum of 12 years of sales or business development experience
  • Bachelor’s degree required
  • Strategic thinker – able to shape, develop and execute the strategy for the company
  • Strong persuading and negotiation skills
  • A credible communicator, adept at operating at the board level
  • Commercially-minded and results-driven
  • Excellent presentation skills
  • Ability to work well within a matrixed organization
  • Must be fluent in English and French
  • A passion for sports, preferred

Other skills required

  • Successful track record building business in Africa; must have strong understanding of the market and a network of relationships across all sectors of Africa’s marketing and media landscape
  • High level connectivity – client side and sponsorship/marketing community in general
  • Ability to attain and exceed targets. This should involve delivering integrated programs that include media, print, interactive and event-based assets
  • Entrepreneurial approach with a strong understanding of business fundamentals
  • A track record of securing sponsorship contracts for rights holders in sports
  • Knowledge of TV and digital sales, merchandising and communications
  • Ability to develop creative solutions which will meet the objectives of prospective partners
  • Experience of working within a structured corporate environment
  • Business knowledge – being up to date with business/market/industry trends
  • Working knowledge of digital and social media markets in the region
  • A thorough understanding of the sports landscape
  • Experience of working for a high profile global organization
  • Some global travel is required for this position

CA Global Finance will respond to short-listed candidates only. If you have not had any response in two weeks, please consider your application unsuccessful however your CV will be kept on our database for any other suitable positions.

Closing date : 3 August 2021;

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